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November 16, 2016

Branding: Aribella Events

Branding, Logo

Friends, it is impossible to meet Tonia of Aribella Events and not leave your meeting feeling completely inspired by her. She adores traveling, she has an undeniable desire to create a completely unique experience for couples and their guests, and she’s also a floral designer in addition to being an incredible wedding planner in Philadelphia. When Tonia contacted me about redesigning her logo, I was thrilled. I’ll take any and every excuse to work together!

aribella-events-2015-branding-board-01

Aribella Events was named after her grandmother’s great-grandmother, and the idea of creating a lasting legacy is something Tonia wants to evoke in each and every event she designs. It’s also something I wanted to keep in mind while creating Tonia’s new logo! Tonia knew she wanted to keep the pen at the bottom, and I love this detail because it reminds me of Tonia’s artful approach to design. She also loves a classic black and white palette offset by pops of red, so that was a go-to as well! The resulting logo became a combination of beautiful colors, timeless fonts, and details that speak to the luxury of Tonia’s work. It’s safe to say this design will remain special to me for a long time – I always feel that way when designing for friends!

aribella-events-final-logo-with-tagline

Are you planning to rebrand your company? I would love to learn more about your business and the heart behind why you do what you love!

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Aribella Events, Brand Design, Branding, Bucks County Graphic Designer, Logo, Logo Design, New Logo, Philadelphia Event Planner, Philadelphia Graphic Designer

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