Friends, it is impossible to meet Tonia of Aribella Events and not leave your meeting feeling completely inspired by her. She adores traveling, she has an undeniable desire to create a completely unique experience for couples and their guests, and she’s also a floral designer in addition to being an incredible wedding planner in Philadelphia. When Tonia contacted me about redesigning her logo, I was thrilled. I’ll take any and every excuse to work together!
Aribella Events was named after her grandmother’s great-grandmother, and the idea of creating a lasting legacy is something Tonia wants to evoke in each and every event she designs. It’s also something I wanted to keep in mind while creating Tonia’s new logo! Tonia knew she wanted to keep the pen at the bottom, and I love this detail because it reminds me of Tonia’s artful approach to design. She also loves a classic black and white palette offset by pops of red, so that was a go-to as well! The resulting logo became a combination of beautiful colors, timeless fonts, and details that speak to the luxury of Tonia’s work. It’s safe to say this design will remain special to me for a long time – I always feel that way when designing for friends!
Are you planning to rebrand your company? I would love to learn more about your business and the heart behind why you do what you love!